When communicating with some channel agents, it is found that there are some puzzles, the wholesale business has been done for many years, and the distribution customers have also accumulated a lot. But the performance has been not warm and the sales bottleneck can not break through. Even though many new products (not only electrical products), the response is not positive, and there is no positive reaction. A lot of picky.

I think the root of this problem is whether your relationship with distributors is business or team relationship. Yes, the basis of our relationship with new customers is business, it is a profit, but one or two years, this relationship or business relationship, the result is not good! The market competition is changing rapidly. The relationship based on business is naturally fluctuating, and it is difficult to be stable and deep. The relationship between the short-term interests and the relationship must be very fragile.

The visionary wholesalers will actively raise this initial business relationship to the relationship of the channel team. The so-called team relationship is through the combination of the same interests with distributors to form medium-term, or even long-term goals, and gather together to play the world. Once the distribution customer finds such a "organization", it will stimulate the potential of sales, no longer entangled the gains and losses of one point or two, and once the wholesaler turns the so-called network into an organization, he will become the leader of the regional channel, and the organization will have a more powerful appeal.