Competition trend
As consumers become more and more aware of brands, the electrician industry will definitely eliminate some disadvantaged enterprises again in 2017, so that the whole industry will be strong along.

Over the past two years, the phenomenon of cross-border lighting in electrical enterprises has become more frequent.In my opinion, although the new concept and new experience brought by the cross boundary products, or will be the next market growth point, we need to see rationally, compared with the transboundary electricians, professional LED lighting enterprises still occupy a significant advantage in product development, production, production, channel possession, market system and so on.The so-called "dedicated to professional" electrical enterprises to enter the field of LED lighting must carefully consider their actual situation, must not blindly follow suit.
In the face of complex environment, household electrical appliances need to strengthen their brand line and carry out differentiated competition to become the strong leader of the electrical industry.

Product trend
In today's new situation, there are three trends in the development of electrical products: large panel, installation and functional intelligence.
At the present stage, in the terminal market, the competition of electrical products is only reflected in the price, and there has not been a distinct and hierarchical differentiation competition in technology and design.Therefore, in the next few years, the profits of electrical products will gradually decline, after a period of precipitation, brand differentiation competition will become the mainstream, and thus lead to the differentiation of product categories, and then differentiate new categories.
Therefore, for electric enterprises, the differentiation and diversification of product categories may become one of the main ways to seize market share in the future.In addition, electrical enterprises want to achieve further breakthroughs, strictly control the quality of products, and improve the self media marketing strategy.